The ROT deduction is a Swedish tax reduction for labour costs on renovating, remodeling or extending an existing home. The customer only pays part of the labour cost themselves — the rest is deducted straight from the invoice. For tradespeople, it's one of the strongest sales arguments there is, if shown correctly.
Which jobs qualify for the ROT deduction
Labour costs for renovating, remodeling or extending an existing home normally qualify for the ROT deduction — bathroom renovation, painting, electrical work, plumbing and roofing are common examples. New construction and material costs aren't covered.
Why the price after deduction belongs on your website
Customers compare the price they actually pay, not the gross price. If you only show the price before the deduction, you look more expensive than a competitor who shows it after — even if the underlying cost is identical. A clear example per service makes the difference obvious right away.
Common misunderstandings
Two things cause the most confusion: that ROT covers new construction (it doesn't) and that the deduction covers materials (it doesn't either — only labour). Be clear about those limits right in the service description, so the customer isn't caught off guard by the final invoice.